Kanoo Travel: Pioneering Middle Eastern Tourism and Embracing China
A Legacy of Excellence
Launched in the late 1930s, Kanoo Travel, a subsidiary of The Kanoo Group, emerged alongside the burgeoning aviation industry in the region. As the pioneering IATA member agency in the GCC, the company has evolved into the largest travel corporation in the Middle East, offering unparalleled, comprehensive solutions in the industry.
With a widespread presence across the GCC region, Kanoo Travel has forged exceptional partnerships across the Globe
Recently, Kanoo Travel has set its sights on a new horizon: China.
"Nihao! China - Ten Million Tourists Exchange Program" Promotion in the UAE
On October 8th, 2023, the "Nihao! China - Ten Million Tourists Exchange Program" promotion was held in Dubai, UAE, hosted by the China Cultural Center in the UAE. This landmark event brought together:
- Representatives from 15 major airlines in China and the Middle East, including Air China, China Eastern Airlines, Emirates, Etihad and Fly Dubai
- 30 tourism groups and travel agency buyers from China and the UAE, with Kanoo Travel playing a prominent role alongside other industry leaders
H.E. Ms. Ou Boqian, Consul General of China in Dubai, delivered a keynote speech highlighting Chinese President Xi Jinping's vision of achieving 10 million mutual visits between Chinese and Arab tourists in the next five years. She emphasized the importance of cooperation between Chinese and Arab tourism professionals in showcasing China's unique culture and hospitality.
The Kanoo Group's Commitment to China-Middle East Tourism
Mishal Kanoo, Chairman of The Kanoo Group, offered a compelling perspective on the event's significance:
"As representatives of the airline and tourism industry, we serve as guides and bridges for the people of the Middle East to visit and understand China. Dubai and the Gulf region have the potential to become major transit hubs for global tourists traveling to China. At The Kanoo Group, we are fully committed to supporting the development and promotion of inbound tourism to China, recognizing the immense opportunities this presents for cultural exchange and economic growth."
This statement underscores The Kanoo Group's dedication to fostering stronger ties between the Middle East and China through tourism.
Strengthening Partnerships
Aubrey Heldt, General Manager at Kanoo Travel, expressed gratitude for the event's success:
"We extend our heartfelt thanks to Mr. Liu Yang, Director of the China Cultural Center in the UAE, and his team for organizing this exceptional and amazing event. Kanoo Travel is honored to be a strategic partner with the China Cultural Center, and this event has further strengthened and elevated our relationship to new heights. We look forward to continuing our collaboration to promote cultural exchange and tourism between our regions."
Mr. Liu Yang, Director of the China Cultural Center in the UAE, reciprocated the sentiment:
"We are delighted to have Kanoo Travel as our partner in this endeavor. Their extensive experience and regional expertise make them an invaluable ally in promoting China as a premier destination for Middle Eastern travelers. Together, we aim to create unforgettable experiences and foster deeper understanding between our cultures through tourism."
Looking Ahead
The promotion event also featured discussions on new tourism routes for Gulf countries and introduced policies aimed at enhancing convenience and promoting high-quality development in China's tourism industry. With its extensive experience and regional expertise, Kanoo Travel is well-positioned to play a crucial role in this exciting new chapter of Middle East-China tourism cooperation.
As the tourism landscape continues to evolve, Kanoo Travel's pioneering spirit and commitment to excellence ensure that it remains at the forefront of the industry, connecting cultures and creating unforgettable experiences for travelers across the globe.
