Historic UAE Business House Backs Football Excellence: The Kanoo Group Signs Gold Sponsorship with Shabab Alahli Club
In a significant move that bridges commercial enterprise with sporting excellence, The Kanoo Group, one of the Middle East's oldest family businesses, has secured a gold sponsorship deal with Shabab Alahli Club for the 2024-2025 season. The partnership marks a strategic alliance between two of Dubai's most established institutions, reinforcing the growing synergy between the UAE's private sector and its sporting ambitions.
The landmark agreement was formalized in Dubai through a signing ceremony that brought together key figures from both organizations. His Excellency Lieutenant General Mohammed Ahmed Al Marri, Board Member of Shabab Alahli Club and Chairman of the Sports Sector Board, and His Excellency Mishal Hamed Kanoo, Chairman of The Kanoo Group, officiated the partnership. Khalifa Saeed Suleiman, Deputy Chairman of Shabab Alahli Club's Board of Directors, was present to witness the occasion.
Under the terms of the agreement, The Kanoo Group's logo will be prominently featured on the back of the first team's jerseys, symbolizing the deep-rooted commitment to the club's future success. The partnership extends beyond mere branding, representing a strategic investment in the development of UAE football.
"This collaboration exemplifies our dedication to fostering sporting excellence in the UAE," said Mishal Hamed Kanoo. "Shabab Alahli's prestigious heritage and commitment to excellence perfectly align with our group's values. We see this partnership as an investment in the future of UAE football and its growing influence on the international stage."
The signing ceremony was attended by several notable figures, including Dr. Khaled Al Zahid, Managing Director, Ahmed Al Bahar, Executive Director, and Abdul Latif Al Sayegh, Media and Marketing Advisor from Shabab Alahli. The Kanoo Group was further represented by Hisham Khalil Nass, Country Manager.
This partnership comes at a crucial time as Shabab Alahli continues to strengthen its position in UAE football through strategic private sector collaborations. The alliance is expected to contribute significantly to the club's resources and capabilities, furthering its pursuit of excellence in domestic and international competitions.
