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Middle East Electricity 2015 and Perkins Distributor Council Conference PSG, Perkins strengthen ties

Middle East Electricity 2015 and Perkins Distributor Council Conference PSG, Perkins strengthen ties

Power Systems Gulf, a member of The Kanoo Group, along with Perkins UK, participated in the 2015 Middle East Electricity Exhibition which was held at the Dubai World Trade Centre on 2nd – 4th March, 2015 to showcase the broad Perkins product range from the 400 to the 4000 series and to promote the strong product support network in the region.

The Middle East Electricity is the largest and longest running power event in the region which brings together leaders from the power, lighting, nuclear or renewable energy sectors to exhibit their products and services. The recent 40th Edition gathered more than 1,300 exhibitors in an area of approximately 54,000sqm, with around 20,000 visitors showing interest in the power generation segment.

This year, the Perkins exhibition stand was massive, well-designed and futuristic, which was located right in front of the Hall 1 entrance. The new Perkins product displayed was the 1506A engine manufactured in US, which is built on a reliable core to deliver improved performance and improved ambient capability upto 53 deg C, in the range of 200 – 330kVA. Power Systems Gulf provided a 4006 diesel engine from stock for display, which comes from an engine family offering proven quality, class leading warranty and reliability in key locations around the globe.

Perkins regional Gas Centre of Excellence partner Mayphil was also present at the stand displaying a Perkins 4006-23TRS gas engine.

Importance of the use of genuine parts was highlighted with genuine vs non-genuine parts display and messaging.

Perkins also held a customer event outside the Exhibition on the evening of the 2nd day, to engage and thank its partners, OEMs and customers, which was attended by more than 100 delegates.

Power Systems Gulf partnership with OEMs was strengthened during this Exhibition, with several tripartite discussions held, to sort out issues and to further enhance business cooperation. Very few customer complaints were received at the stand, which conveyed the message to Perkins that the business model they have put in place for this region is working quite well. During the Exhibition, an order for 100 engines was finalized with an OEM with the support from Perkins on delivery, which would be going into a project for Saudi Ministry.

Distributor Council Conference

The day after the Exhibition, on 5th March, Perkins Distributor Council Conference was held at the Power Systems Gulf facility in JAFZA. This was attended by 25 people, representing Distribution from Europe, Africa Middle East, Turkey and CIS, and included 4 Top Management representatives from Perkins. Distributor Excellence program and global marketing update was provided by Perkins and presentations from Distribution covered several best practices being followed.

Krishna K Warrier, on behalf of Power Systems Gulf, presented the Perkins engine population data collection campaign concept and strategic parts pricing project for the region, which were well received by both Perkins and Distributor representatives present. Perkins Management thanked the Distribution for their continued engagement in Perkins business and appreciated the support of Power Systems Gulf for the region and specifically, for the coordination and arrangements of the Conference.

Power Systems Gulf Dubai was set up to manage Perkins business and to deliver product support excellence across the Arabian Gulf - that is to provide a consistent and seamless service across the region in line with Perkins vision and brand image. This incorporates engine sales, brand and product marketing, training, parts inventory optimization and technical / warranty support. PSG also provides a local platform for OEMs, Distributors and end-users to rapidly address their technical and product support related queries.